I have a great desire to see moulds broken and boundaries pushed. Not for the purpose of rebellion, but for the purpose of creativity. New things only ever start with breaking out of the bounds of the old thing, and I am very interested in this.
I have a constant stream of wild ideas that businesses or brands could use to promote themselves. My questions are always, how do I connect myself with them, and how do I convince them to jump right out of the box? I’m starting by putting it here.
Take this idea for example. Its for Cocoa Pops, and its totally outside the (cereal) box.
Cocoa Pops are a treat in most families, so when you do get to have them, I’m sure I’m not the only one who thinks, “Man, I could just dive right into this delicious bowl of crunchy chocolate milkshake!” It got me thinking how I want to make that a reality for the loyal consumers of the Cocoa Pops Brand. I want to make a gigantic bowl, fill it with Cocoa Pops, hundreds of litres of milk from a carefully selected brand, and run a promotion to win tickets to dive in! How awesome would it be? Its the perfect opportunity to use social media as the main platform, we’d get heaps of free publicity, an amazing experiential event, increased awareness of the brand, and maybe even break a world record on the way. If anyone knows anyone who works for Kelloggs, please introduce us. I could be of great value to them. Now, on the other hand, if anyone steals this idea in any capacity, and does not involve me in the reality of it, I will be very upset.
But, thats the kind of stuff I want to do. Most of these ideas I have involve food, or something experiential, and you’ll be relieved to know they aren’t all as outlandish as a giant bowl of cereal. If you want to see what ideas I could have for your business or brand, don’t hesitate to contact me!